BUILT FOR CFOs AND FINANCE TEAMS

The financial infrastructure for scaling without surprises.

Peaky connects your accounting and operational data, keeps your reporting always current, and turns your financial plan into the backbone of the business. So you see what's changing before it hits the numbers.

Got it. We'll be in touch before something drifts.
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Drift(3)Structural(3)External(1)Workflow(2)Data quality(2)Reports(1)
SubtypePriorityOwnerScenario
Why

Finance is always the last to know.
And the first to explain.

As teams grow and systems multiply, the plan quickly falls behind reality. Finance spends its time rebuilding instead of steering, forcing leadership to make critical decisions on stale numbers.

The way scaling companies manage their finances is changing. The ones that moved first are already seeing what happens when your plan never falls behind reality.

-24hrs

Typical time to go live

10x

Faster plan building

3wks

Average time signals are caught befrore they impact the plan.

How it works

Three layers between your data and your decisions.

Structure
Your business
Chart of Accounts
Dimensions
Cost Centers
Entities
01 Mapping & data quality

One clean structure.

Peaky connects to your accounting system, CRM, HR and billing tools and reconciles them into one clean structure. Your chart of accounts, your dimensions, your cost centers. Mapped once, maintained continuously. No monthly export ritual.

Revenue Model
Revenue
COGS
OPEX
Headcount
Marketing
+
Driver Formula
Subscription Revenue € Act
Starter Subscription Revenue + Pro Subscription Revenue + Scale Subscription Revenue
Starter Subscription Revenue € Act
Starter Ending Customers * PSPARPA (Starter - Monthly)Sep - Nov '25
Starter Initial Customers €Act
PSPActive Subscriptions (Starter - Monthly)Oct - Nov '25
Starter Beginning Customers €Act
Starter Ending CustomersP-1
Starter New Customers €Act
Starter Marketing Spend / Starter CAC
Starter Churned Customers €Act
Starter Beginning Customers * PSPChurn Rate (Starter - Monthly)Sep - Nov '25
Starter Ending Customers €Act
Starter Beginning Customers + Starter New Customers − Starter Churned Customers
Pro Subscription Revenue € Act
Pro Ending Customers * PSPARPA (Pro - Monthly)Sep - Nov '25
Pro Initial Customers €Act
PSPActive Subscriptions (Pro - Monthly)Oct - Nov '25
Pro Beginning Customers €Act
Pro Ending CustomersP-1
Pro New Customers €Act
Pro Marketing Spend / Pro CAC
Pro Churned Customers €Act
Pro Beginning Customers + PSPChurn Rate (Pro - Monthly)Sep - Nov '25
Pro Ending Customers €Act
Pro Beginning Customers + Pro New Customers − Pro Churned Customers
Scale Subscription Revenue € Act
Scale Ending Customers * PSPARPA (Scale - Monthly)Sep - Nov '25
Total Ending Customers € Act
Starter Ending Customers + Pro Ending Customers + Scale Ending Customers
02 Modeling

Drivers, not hardcoded cells.

Your plan, rebuilt as a driver model instead of a grid of numbers. Revenue ties to pipeline and ramp. Costs tie to headcount and timing. Every figure traceable to the thing that produces it.

Signals
Drift detected
Churn
Assumption 1.70%
→
Reality 1.94%
1
Drift (3)
Structural (7)
Data Quality (3)
External (0)
Workflow (6)
Reports (3)
Churn New H

More customers are canceling their subscriptions this quarter than your model assumed.

Assumption Drift Just now
CACM

Paid marketing channels have become significantly more expensive, meani...

Assumption Drift2 days ago
Sales RepM

The average revenue closed per sales representative has fallen below the p...

Assumption Drift2 days ago

Churn

Description:

More customers are canceling their subscriptions this quarter than your growth model accounted for, directly impacting long-term revenue projections.

Added:Just now
Type:Assumption Drift
Impact:High Impact
Recommendation:
Current
Dec '24 → Feb '25
1.70%
⟶
Reality Check
Jul '25 → Sep '25
1.94%
Analysis Affected Drivers Impact
DriverForecastImpactTimingModel
Monthly Churn Rate
1.70% → 1.94%
 -€ 42K Q3 '25
Revenue
Net Revenue Retention
108% → 103%
 -€ 38K Q3 '25
Revenue
Customer LTV
€ 18.4K → € 15.2K
 -€ 28K Q4 '25
Revenue
ARR Growth
€ 2.1M → € 1.86M
 -€ 240K FY '25
Revenue
Subscription Revenue
€ 186K → € 171K
 -€ 15K Q3 '25
Revenue
03 Signal engine

Watching the inputs.

Peaky watches the drivers, not the outputs. When one moves far enough to matter, you hear about it. With the consequence attached, not just the observation.

Assumption Intelligence

Every plan is a stack of assumptions.

Causality

Not "revenue is trending down." Two AEs left on 14 April → pipeline coverage drops below 3x in June → €120K short in Q3. The chain, not the symptom. You get the reason at the same time as the number.

Context

Peaky learns what normal looks like in your business. Your seasonality, your sales cycle, your collection patterns. So it flags what isn't normal, and stays quiet about what is. No alert fatigue. No dashboard nobody opens.

Memory

Every drift, every explanation, every decision stays in the graph. Why you missed Q2 last year. What you did about it. Whether it worked. Institutional memory that doesn't walk out the door when people do.

Causality
Drift Detected
Sales Cycle + 14 days
30d avg → 44d current
Projected impact
-€62.548
Q3 closing balance
Context
August revenue dip (-14%)
Matches 3-year summer baseline. No operational action needed.
Alert suppressed
Memory
Historical drift resolution
Missed target due to paid acquisition test. Reallocated budget to organic.
Logged
FP&A workflows, run by agents

Built for the processes you run all year.

Continuous rolling forecast

Reforecast every time reality moves, not every quarter when someone has time.

Scenario planning

Change a driver, see the full downstream effect on P&L, cash and headcount. In seconds, not a weekend.

Headcount planning

Hires, ramp, cost and capacity in one model. The plan and the org chart stop disagreeing.

Budgeting

Build it once with the business, then keep it alive instead of watching it go stale by March.

Views

Reporting, dashboards, board decks. Always current, because nothing had to be rebuilt to produce them.

Fits the stack you already run.

Ready to scale with you.

Integrations with systems that you are already using

Your accounting system, CRM, HRIS, billing and payment tools. Peaky reads from what you already run. Nothing to migrate, nothing to rip out.

AdsolutAdsolut
ChargebeeChargebee
DeelDeel
EmasphereEmasphere
ExactExact
HubSpotHubSpot
MollieMollie
OctopusOctopus
OdooOdoo
OfficientOfficient
SageSage
SD WorxSD Worx
StripeStripe
TeamleaderTeamleader
YukiYuki

Expert onboarding & support

Built by CFOs who've done this in operating companies. You get people who've closed books and defended a forecast to a board, not a ticket queue.

Self-service and genuinely flexible

Change a driver, add a dimension, restructure a cost center yourself. Without a services quote and a three-week wait.

Speak the language of every stakeholder

The same numbers mean different things to different people. Peaky turns financial insights into the context, language and actions that matter to your CEO, board, investors and teams, all grounded in the same underlying truth.

The Right Model, Every Time

The best model depends on the question. Peaky automatically routes each task to the model best suited for it, without losing your context, metrics, definitions or logic.

Collaboration

Bring finance and the business together. Stakeholders contribute assumptions, run scenarios, and align around one shared financial plan.

Connected spreadsheets

Keep Excel and Google Sheets connected to Peaky. Pull in data, push updates back, and keep formulas intact for last-mile analysis and reporting.

Beyond finance

The assumption graph isn't finance-specific, it just starts there. Sales, ops and the board work off the same live picture instead of three versions of the truth. Finance stops being the last to know and stops being the only one who knows.

Don't just take our word for it.

No blank canvas. No weeks of setup.

01

Sync

Connect your integrations
Connect data from your integrations. Including your HR, ERP, CRM, and more.
10 minutes
02

Model

Build your models with agents
Create your P&L, cashflow, headcount model, and more. Build out your projections, scenarios, and plans.
1 hour
03

Detect

Act before it's too late
Signals running against your real data. You find out what's already moved and you know before the numbers change.
Ongoing
Ser Cappelle
CEO/CFO & Co-Founder

Our vision

A new baseline for finance leadership. Finance brings judgment, context, and strategic vision. AI brings speed, scale, and the ability to capture change as it happens. Together, they fundamentally redefine how companies navigate the future. We’re building more than software.

Alongside forward-thinking finance leaders, we’re setting a new standard for operational intelligence. A future where technology complements human expertise, where finance teams operate with complete confidence, and where every leader has the freedom to focus on what actually moves the needle.

By connecting the systems your company already runs on, Peaky turns static financial plans into a living navigation layer. Every assumption is understood, every meaningful shift becomes an early signal, and its impact is known weeks before it hits the books.Finance shouldn't spend its life explaining what happened. It should guide what happens next.

App icon Peaky.

See where your business is heading,
not where it was.

Got it. We'll be in touch before something drifts.
Oops! Something went wrong while submitting the form.