As a fractional CFO, Ser (Co-Founder) sat front row watching finance transform. Across clients, Ser saw finance teams buried in fragmented systems and spreadsheets, stuck stitching together numbers instead of advising strategically. Hours were wasted chasing answers that were outdated by the time they landed.
It was clear: AI is automating the back-office. Bookkeeping, reconciliation, reporting, all going faster, cheaper, better. But the real opportunity is bigger: using live data and smart forecasting to shift finance from reactive number-crunching to proactive, boardroom-ready advice.
That's exactly why Ser co-founded Peaky together with Willem, John and Guus. To help accounting firms and CFO service providers scale this next-generation advisory role. Less grunt work, more signal. Less catch-up, more foresight. So firms can deliver real advice, not just reports.
Peaky's mission is to empower financial professionals with an AI-first platform that transforms the way strategic financial planning is done.
We remove the complexity from financial planning by replacing outdated tools with intelligent systems built for speed, clarity, seamless communication, and adaptability.
These systems empower accountants and finance teams to act as strategic partners, not just reporters. Helping them deliver more value, faster.
Our goal is to make proactive, data-driven planning not just possible, but expected. All without the time drain or technical barrier.
Empowering finance professionals to stay ahead of change by automatically spotting risks and opportunities, so they can make faster, smarter decisions with confidence.