As a fractional CFO, Ser (Co-Founder) sat front row watching finance transform. Across clients, Ser saw finance teams buried in fragmented systems and spreadsheets, stuck stitching together numbers instead of advising strategically. Hours were wasted chasing answers that were outdated by the time they landed.
It was clear: AI is automating the back-office. Bookkeeping, reconciliation, reporting, all going faster, cheaper, better. But the real opportunity is bigger: using live data and smart forecasting to shift finance from reactive number-crunching to proactive, boardroom-ready advice.
That's exactly why Ser co-founded Peaky together with Willem, John and Guus. To help accounting firms and CFO service providers scale this next-generation advisory role. Less grunt work, more signal. Less catch-up, more foresight. So firms can deliver real advice, not just reports.
Peaky’s mission is to give founders and finance teams a financial plan they can trust every time. We replace static, manual models with intelligent systems that anticipate change, track assumptions and surface what matters most. By keeping plans alive and accurate, Peaky ensures that every decision is made with clarity, speed and confidence. Our goal is to make spotless, data-driven planning the standard in every business.
